ART DIRECTION

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CREATIVE

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ART DIRECTION / CREATIVE /

Betfair

  • Betfair wanted to excite customers with a Christmas campaign to showcase their Boxing Day Offer on Multi-Sports for the UK and IRL markets.

    The challenge was to use the brand’s current VI and existing photography with a clean design approach.

    To reflect the brand but also highlight the scope of multiple sports together, in this offer.

  • Art Direction
    Creative Ideation
    Creative Strategy
    Pitching and Presentation
    Collaboration
    Range Plan of creative across Digital & Print

    CREDITS
    Senior Motion Designer - Peter Dawson

  • Lead Graphic Designer
    Finished Art
    Press Advertising

Advertisement for Betfair offering a fully free bet on any sport on Boxing Day, featuring images of four athletes including a boxer, a cricket player, and a football player, with a yellow background and black bow detail.
Advertisement for Betfair offering a fully free bet on any sport on Boxing Day, featuring images of four athletes including a boxer, a cricket player, and a football player, with a yellow background and black bow detail.
A two-page newspaper spread with an advertisement on the left and a horse racing article on the right. The advertisement features four athletes and promotes free betting with Betfair. The horse racing article is titled "Eider Handicap Chase" with a picture of a jockey riding a horse.
A two-page newspaper spread with an advertisement on the left and a horse racing article on the right. The advertisement features four athletes and promotes free betting with Betfair. The horse racing article is titled "Eider Handicap Chase" with a picture of a jockey riding a horse.
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