ART DIRECTION

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CREATIVE

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DESIGN

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ART DIRECTION / CREATIVE / DESIGN /

LIVE EVENTS

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DIGITAL

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PRINT

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UI/UX

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LIVE EVENTS / DIGITAL / PRINT / UI/UX /

experienced creative
who loves a challenge

hi

Photo of designer Fiona McFadden

I’m Fiona. My areas of expertise are art direction and branding, graphic and web design, UI / UX for mobile, and I relish exploring new creative challenges.

I create fresh campaign strategies for well known brands, art directing or as lead designer on varied projects. I manage and deliver large scale campaign production from end-to-end. From national advertising campaigns, TV studio set designs to events, OOH takeovers to disruptive press for major sporting and live events for the UK and IRL markets.

Being a strong team player with excellent interpersonal skills, I have vast experience collaborating with a range of stakeholders.

As a trusted experienced creative, I consistently deliver on varied brand campaigns and projects to stakeholder satisfaction, on time and in scope, working in fast paced environments to strict deadlines.

  • "Fiona was a pleasure to work with and consistently produced high-quality creative work across a range of Paddy Power campaigns over the years. She has a great eye for design, is reliable under pressure, and always delivered with a positive attitude. I'd happily recommend her to any creative team."

    DEAN FINN
    Senior Marketing Manager Racing
    Paddy Power

  • "Fiona's work has always done two things - covered the expected asks competently, precisely and efficiently, and then come at the brief from a completely different perspective, usually incorporating some of her indefatigable humour, but with well-backed rationale and reasoning. We know that most of the time the former is what gets produced, but creative teams are judged on the latter, and as such, Fiona is a huge asset to a creative team."

    NIALL MURPHY
    Creative Manager
    Flutter Creative

  • "Fiona is fantastic to work alongside. She’s creative, collaborative and communicates the vision - three C’s that make for a brilliant designer. As a brand manager it is so important to find someone to trust with your brief, and Fiona is that person."

    LAUREN HAYHOE
    Brand Activation Manager
    Betfair