PRODUCTION
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ART DIRECTION
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DESIGN
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PRODUCTION / ART DIRECTION / DESIGN /
UI/UX
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EVENTS
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DIGITAL
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UI/UX / EVENTS / PRINT / DIGITAL /
experienced creative
who loves a challenge
I’m Fiona, an art director and designer with extensive experience across advertising, branding, graphic design, digital, print and live events.
I specialise in developing and delivering creative from concept through to final execution. From national advertising campaigns and OOH takeovers to live events, experiential activations, TV studio sets and digital experiences.
I’ve worked across major brands including Paddy Power and Betfair, as well as a wide range of leading UK and Irish brands - have a look below to see more.
My background spans art direction, brand identity, graphic and web design, UI/UX, e-commerce, print and finished artwork.
I’m a collaborative and hands-on creative who enjoys working with teams, clients and production partners to turn fresh ideas into distinctive, effective work.
Think I could be a good fit for your team?
Let’s talk.
"Fiona was a pleasure to work with and consistently produced high-quality creative work across a range of Paddy Power campaigns over the years. She has a great eye for design, is reliable under pressure, and always delivered with a positive attitude. I'd happily recommend her to any creative team."
DEAN FINN
SENIOR MARKETING MANAGER
PADDY POWER
"Fiona's work has always done two things - covered the expected asks competently, precisely and efficiently, and then come at the brief from a completely different perspective, usually incorporating some of her indefatigable humour, but with well-backed rationale and reasoning. We know that most of the time the former is what gets produced, but creative teams are judged on the latter, and as such, Fiona is a huge asset to a creative team."
NIALL MURPHY
CREATIVE MANAGER
FLUTTER CREATIVE
"Fiona is fantastic to work alongside. She’s creative, collaborative and communicates the vision - three C’s that make for a brilliant designer. As a brand manager it is so important to find someone to trust with your brief, and Fiona is that person."
LAUREN HAYHOE
BRAND ACTIVATION MANAGER
BETFAIR
"I worked with Fiona on both the Paddy Power and Betfair Live Casino studio rebrands. As the design lead, she absolutely smashed it. Great person to work with and would highly recommend!"
CIARAN QUIGLEY
SENIOR MANAGER
SPORTSBET
"Fiona has been instrumental in shaping the PC Racewear brand, from our identity and website to the smallest details. I recommend her wholeheartedly to any business looking for a talented designer who truly cares about her work."
JOULES LAMB
DIRECTOR
PC RACEWEAR
"I had the pleasure of working with Fiona for over eight years. Throughout that time she consistently impressed me with her creativity, professionalism and great communication. She's an exceptionally talented Designer. She would be a valuable asset to any team."
FEENA McCARTHY DESCLOUX
CREATIVE SERVICES MANAGER
FLUTTER CREATIVE
companies & BRANDS I’ve worked with
