PADDY POWER / CHASE DAY / Live event & campaign
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Paddy Power’s Chase Day is a key part of the Leopardstown Racing Christmas Festival which is an annual 4 day event.
This major sporting and social gathering features top-tier National Hunt horse racing, and offers racegoers an exhilarating day out.
This successful Paddy Power ‘Racing Event of the Season’ Campaign reached an audience of over 16,000 punters attending the Paddy Power sponsored Chase Day live event. -
Creative Ideation
Creative Strategy
Pitching and Presentation
Photoshoot Management
Pre-Production - including props and wardrobe
Shotlist
Casting
Collaboration -
Produced Master artwork
OOH Billboards (48 sheets)
Press Advertising
Print Collateral
Promotional Items
VIP Guest Gift Boxes
Promo Magazine Design
Print Management -
Paddy Power Brand Ambassador: Ruby Walsh
Our Horseman / Sponsorship & Live Events Manager: Joe Mooney
Paddy Power Senior Manager for VIP Live Events, Rewards and Sponsorship: Jenny Cruess Callaghan
Photographer: Sean Breithaupt and team
Photo Retouching: Dominic Timmis
Wardrobe: Suzie Coen
Shoot Hair and Make Up Team
Shoot Props Team
Cast of 4
Flutter Creative
16,439 AT CHASE DAY
16,439 AT CHASE DAY
Event Highlights
16,439 overall attendance at Paddy Power Chase Day, the best attended day of the 4 day Leopardstown Christmas Festival. 410 PP hospitality guests in attendance across the 4 private locations.
Hospitality guest tipsters were Ruby Walsh, Katie Walsh and Paddy Power. A red carpet experience with horse head actors welcomed guests to the Pavilion, a recreation of the Chase Day creative, which proved to make a great first impression.
Bespoke ‘The Racing Event Of The Season’ creative with Ruby Walsh featured throughout campaign, from invitations to tickets and on course branding. Gender specific gift bags included Paddy Power merchandise, the Chase Day magazine and a bespoke designed gift box with:
Female: Champagne, Ferrero Roche chocolate and ‘Ruby Woo’ MAC lipstick
Male: Bespoke racing tie with funny PP copylines, a cigar and Powers whiskey
Creative & Branding
‘The Racing Event Of The Season’ creative was a successful change from previous Christmas themed years and had a VIP luxury feel. The creative lent itself well to the live event and was used across all touchpoints, including the following:
OOH billboards and entrance driveway branding
Venue branding and all printed assets
Bespoke Chase Day magazine
Press advertising
Gifts boxes, bags and merchandise
