Paddy Power /
PITCH INVADER / FOOTBALL Magazine

  • Pitch Invader magazine was a marketing activation from Paddy Power.

    This new magazine was launched as a special edition to celebrate the Premier League's start of season and engage football fans further with Paddy Power. 

    It had a circulation of 1.2 million across the UK and Ireland. Distributed as a supplement in national newspapers and freely available in all Paddy Power retails shops.

  • It's a great example of team collaboration across creative, editorial and brands teams - working closely with tight deadlines to achieve results.

    • Myself and Thomas Collins spearheaded the art direction. 

    • Paddy Power's talented editorial team did the interviews and wrote the articles.

    • Dominic Timmis retouched and brought the magazine covers and mischief ads to life.

    • Niall Murphy consulted on mischief copy.

    • Lee Price and Paul Mallon lead the pack on the brand team.

    • I designed the cover and worked on the creative for the cover designs.

    • Pitched and art directed the Paddy Power mischief ads.

    • Did the graphic design and layouts for selected magazine articles shown here.

    • Collaborated closely with all teams.

    • Delivered finish artwork on time and in scope.

    • Went on to be lead designer on the World Cup edition of the magazine.

Close-up of a man wearing a green ceremonial hat and uniform, resembling a traditional military or sports figure, on a magazine cover titled 'PITCH INVADER' with headlines about soccer players and a story involving David Moyes.
Close-up of a man wearing a green ceremonial hat and uniform, resembling a traditional military or sports figure, on a magazine cover titled 'PITCH INVADER' with headlines about soccer players and a story involving David Moyes.

1.2 MILLION CIRCULATION

1.2 MILLION CIRCULATION

A toy figurine of a football player in a blue uniform with black shoes and striped socks, attached to a blue and white blister pack with text about Chelsea fans and a humorous depiction of a 'DIY striker' for managers.
A toy figurine of a football player in a blue uniform with black shoes and striped socks, attached to a blue and white blister pack with text about Chelsea fans and a humorous depiction of a 'DIY striker' for managers.
Close-up of Glenn Hoddle in headphones, looking serious; magazine article headline about Glenn Hoddle.
Close-up of Glenn Hoddle in headphones, looking serious; magazine article headline about Glenn Hoddle.
A soccer scene with players in red and white jerseys, including a goalkeeper in front of the goal, and fans or commentators overlaying the image with text discussing a football match.
A soccer scene with players in red and white jerseys, including a goalkeeper in front of the goal, and fans or commentators overlaying the image with text discussing a football match.
A man dressed in traditional Scottish attire, wearing a kilt and a suit jacket, standing in a lush valley with hills in the background. He is holding a Scottish flag draped over his shoulders. A large bottle of AYE by Paddy Power perfume floats next to him, with a landscape of mountains and a cloudy sky behind.
A man dressed in traditional Scottish attire, wearing a kilt and a suit jacket, standing in a lush valley with hills in the background. He is holding a Scottish flag draped over his shoulders. A large bottle of AYE by Paddy Power perfume floats next to him, with a landscape of mountains and a cloudy sky behind.
Graphic with images of three men, highlighted in green, yellow, and black and white, discussing football and coaching. The text includes quotes about coaching, teamwork, and motivation, with bold headings and colorful highlights.
Graphic with images of three men, highlighted in green, yellow, and black and white, discussing football and coaching. The text includes quotes about coaching, teamwork, and motivation, with bold headings and colorful highlights.
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