ART DIRECTION

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CREATIVE

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ART DIRECTION / CREATIVE /

Paddy Power / Cheltenham festival /
UK IRL Campaign

A man with a painted lightning bolt on his face wearing a bike helmet, with the text 'IT'S SHOWTIME!' on a green background.
Person dressed as a guitarist with a black curly wig, face makeup, and a black leather jacket, holding a pink electric guitar against a green background with text saying "Are You Festival Ready?".
Bill Murray wearing a helmet and tank top, holding a microphone, promoting the Cheltenham 2019 event with the slogan "Are You Festival Ready?" on a green background.
A promotional poster for Paddy Power betting company featuring a man in a flamboyant purple costume and curly black wig, holding a pink electric guitar. The poster advertises a promotion offering money back as a free bet on all losers with a time and location for a betting event. The background is green with yellow and white text.
A promotional poster for Paddy Power betting company featuring a man in a flamboyant purple costume and curly black wig, holding a pink electric guitar. The poster advertises a promotion offering money back as a free bet on all losers with a time and location for a betting event. The background is green with yellow and white text.
Round table set for a celebration with green-themed decorations, multiple glasses, green napkins, and a centerpiece featuring a small statue.
An open magazine page featuring a man dressed as a jockey with painted lightning bolt makeup on his face. The left side shows him in a green jockey outfit and helmet. The right side contains promotional text about a racing festival in Cheltenham, offering money back as a free bet if a horse finishes in second, third, or fourth place.
Large green banner advertising Cheltenham 2019 festival with images of musicians and performers, featuring the message "Ruby's Festival Ready. Are You!" by Paddy Power.
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